As a new product, BuffBake needed eye-catching packaging with curb appeal. The wrappers featured yummy cookie photography that showcased their fantastic product, while the playful colors excite your senses. This project also developed into needing a display box that needed to be easy to ship, unpack and display in shops around the country like Vitamin Shoppe or GNC. The boxes needed to play off of the wrappers and invite the consumer to grab as many cookies as they could get their hands on!
I worked with a team of cross category designers to create creative installations featuring new Nike product in stores across the country. Some of this creative went to stores like Dick's Sporting Goods, Sports Authority and several other sporting goods stores. It was our job to take creative direction from Nike and create concepts based on direction.
An exploration in digital illustration.
Secondhand Mutts is a small operation of people who do the unthinkable and rescue as many dogs as they can. The brand, which emblazons the motto "Respect the Dog", is a cage-free & foster only adoption facility. They also run the Mutt Hutt, a doggy daycare. This brand hand relatively not separation and uniqueness about it. A color overhaul, along with a new logo, helped to define them.
BuffBake LLC is an up and coming producer of a variety of Peanut & Almond butters and products for the fitness junkies! I've had an immense amount of fun working with them to expand their brand and to promote new initiatives. I've had the pleasure of working on anything from Jar Labels to Social Media posts and packaging.
Summit Insurance Co. is a well-known, reputable company with an outdated physique. This branding experiment gave the company a much needed, modern & fun look that can draw in the younger generation of new customers.
A branding concept for a modern, new-age interior decór shoppe.
A digital, seasonally inspired lookbook; designed to increase traffic into the website by means of linking customers to products and how-to sheets for the projects in the publication. This was distributed digitally, online and via email.
I worked on a variety of initiatives to help support Nike North America. Particularly my focus is with Men's Training. I've been able to get my hands on anything from digital collateral, to large-scale window displays featured in stores across the country, to In-Store graphics that are area specific. This involves taking creative direction and supplied assets from the brand and implementing them across many retail accounts and purposes.
ITX Corp. is a digital agency with a focus on business and building relationships. I've been able to help them support internal and external facing sprints with employee-focused pieces and business-building whitepapers.
Handsome Henry's is a men's skincare line, featuring all organic oil, creams, soaps, and other hygienic products to suit every man. Luxurious oil come in a variety of manly scents, allowing everyone to customize their swag.
A traffic-driving campaign that leverages seasonally inspired lookbooks and videography.
This campaign helped to increase email Click-thru rates by 30%.
*SPECIAL NOTE: There is no live preview available for this project due to being a seasonally hosted, direct invitation only campaign.
During my time with Papa Murphy's, I was able to help the company through a massive branding overhaul. I worked on everything you could think of from promotional icons, weekly Direct-Mail advertisements, In-Store graphics like posters or pop-up signs, and I also went on several photoshoots to help support various initiatives.
A local New-age Thai & Oriental Cuisine restaurant, with cool vibes & modern aesthetic. A branding experiment to closely match their interior spaces to an identity.
A female-run theatre company, based in the heart of Boston, Massachusetts. The founder, Erin Butcher, started with nothing but an idea. Together we transformed the brand into an entire experience, flushing out the website, logo, identity, and promotional branded pieces.
This design work later went on to be awarded with a Silver Addy Award in In-Home Design  and to be featured in a 2014 article in the Boston Globe.
An off-site photo shoot to speak to the trending fall fashions. Photography was featured in national print ads in magazines such as Better Homes & Gardens, Martha Stewart, Stitch and many others.
An exploration in branding, identity & packaging techniques.
Level Seven Group, LLC. is a company based out of Independence, Ohio with a focus on emerging technologies, hosting environments, web development and design. This was a brand book we completed to flush out all of the aspects of an emerging company to ensure cohesiveness across all applications.
An exploration in e-pub/d-pub suite, The Folio Builder. The magazine lives and breathes the key attributes of the daily yoga-goer. This project featured interactive slides, videos, and recipes.
Level 7 Search is an Executive Search Services company based in Independence, Ohio. They come as a subset of the larger company Level Seven Group, LLC. By maintaining a similar brand identity as the one for the parent company, we identified an entire brand for them in the form of a website overhaul. The interface had to be unique, but simple and easy to understand. There was a need for advanced features and the option to post jobs and applications.
An interactive flipbook, featuring seasonally based projects and inspiration for customers. The Fall LookBook was interactive and allowed viewers to click on hot zones for specific projects, which would direct them to the website listing that was complete with a download "How-To" sheet and a list of all the supplies the bloggers used to create the projects.
An exploration in e-pub/d-pub suite, The Folio Builder. This piece was an Annual Report, packed full of amazing initiatives, animal stories, and not to forget how many animals they have returned to the wild. This project featured interactive slides, videos, and recipes.