An exploration in digital illustration.
Summit Insurance Co. is a well-known, reputable company with an outdated physique. This branding experiment gave the company a much needed, modern & fun look that can draw in the younger generation of new customers.
Secondhand Mutts is a small operation of people who do the unthinkable and rescue as many dogs as they can. The brand, which emblazons the motto "Respect the Dog", is a cage-free & foster only adoption facility. They also run the Mutt Hutt, a doggy daycare. This brand hand relatively not separation and uniqueness about it. A color overhaul, along with a new logo, helped to define them.
A branding concept for a modern, new-age interior decór shoppe.
Handsome Henry's is a men's skincare line, featuring all organic oil, creams, soaps, and other hygienic products to suit every man. Luxurious oil come in a variety of manly scents, allowing everyone to customize their swag.
A local New-age Thai & Oriental Cuisine restaurant, with cool vibes & modern aesthetic. A branding experiment to closely match their interior spaces to an identity.
A female-run theatre company, based in the heart of Boston, Massachusetts. The founder, Erin Butcher, started with nothing but an idea. Together we transformed the brand into an entire experience, flushing out the website, logo, identity, and promotional branded pieces.
This design work later went on to be awarded with a Silver Addy Award in In-Home Design  and to be featured in a 2014 article in the Boston Globe.
An off-site photo shoot to speak to the trending fall fashions. Photography was featured in national print ads in magazines such as Better Homes & Gardens, Martha Stewart, Stitch and many others.
An exploration in branding, identity & packaging techniques.
Level Seven Group, LLC. is a company based out of Independence, Ohio with a focus on emerging technologies, hosting environments, web development and design. This was a brand book we completed to flush out all of the aspects of an emerging company to ensure cohesiveness across all applications.
An exploration in e-pub/d-pub suite, The Folio Builder. The magazine lives and breathes the key attributes of the daily yoga-goer. This project featured interactive slides, videos, and recipes.
A traffic-driving campaign that leverages seasonally inspired lookbooks and videography.
This campaign helped to increase email Click-thru rates by 30%.
*SPECIAL NOTE: There is no live preview available for this project due to being a seasonally hosted, direct invitation only campaign.
A digital, seasonally inspired lookbook; designed to increase traffic into the website by means of linking customers to products and how-to sheets for the projects in the publication. This was distributed digitally, online and via email.
Level 7 Search is an Executive Search Services company based in Independence, Ohio. They come as a subset of the larger company Level Seven Group, LLC. By maintaining a similar brand identity as the one for the parent company, we identified an entire brand for them in the form of a website overhaul. The interface had to be unique, but simple and easy to understand. There was a need for advanced features and the option to post jobs and applications.
An interactive flipbook, featuring seasonally based projects and inspiration for customers. The Fall LookBook was interactive and allowed viewers to click on hot zones for specific projects, which would direct them to the website listing that was complete with a download "How-To" sheet and a list of all the supplies the bloggers used to create the projects.
An exploration in e-pub/d-pub suite, The Folio Builder. This piece was an Annual Report, packed full of amazing initiatives, animal stories, and not to forget how many animals they have returned to the wild. This project featured interactive slides, videos, and recipes.