Design Thinking for Product Teams
Resource: UserTesting.com
As CX emerges as a competitive advantage more and more each day, it’s vitally important for companies to adopt strategies that align their organization around their customers’ needs. One concept proven to be a viable methodology for this approach is “design thinking.” The concept of design thinking has been around for decades, but many credit IDEO founder David Kelley for bringing the idea to the masses.
He defines design thinking as:
“...a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
But design thinking isn’t just for designers. Swap out “designer” for “product team,” and you’ll have an accurate description of what product teams strive for on a daily basis. Design thinking also doesn’t have to be the only framework your team relies on.
One of the biggest draws to this framework is its consistent focus on keeping the customer at the center of every decision in the development process. No matter what framework your team uses, the principles of design thinking can be incorporated at every stage to help you leverage the power of human insight.
By focusing on human insight, product managers gain invaluable feedback that they need to proactively improve products— feedback that can be cultivated during every stage of the design thinking process
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