The Complete Guide to UX Research Methods
Source: Toptal
UX research provides invaluable insight into product users and what they need and value. Not only will research reduce the risk of a miscalculated guess, it will uncover new opportunities for innovation.
“Whatever it is, the way you tell your story online can make all the difference.”
“Empathy is at the heart of design. Without the understanding of what others see, feel, and experience, design is a pointless task.”
—Tim Brown, CEO of the innovation and design firm IDEO
User experience (UX) design is the process of designing products that are useful, easy to use, and a pleasure to engage. It’s about enhancing the entire experience people have while interacting with a product and making sure they find value, satisfaction, and delight. If a mountain peak represents that goal, employing various UX research methods are the path UX designers use to get to the top of the mountain.
