What is design thinking, and how do we apply it?
Source: Invision » Inside Design blog
The famous inventor, engineer, businessman, and holder of no fewer than 186 patents Charles Kettering once said, “If you have always done it that way, it is probably wrong.”
If you’re a designer, an entrepreneur, or any kind of employee, you are no stranger to the constant pressure to innovate. It’s the secret sauce, after all; the key to progress and success. Our capacity for innovation—the ability to conceive ideas which are at once actionable and effective—is what gives us the upper hand in competitive industries.
The Apples, Airbnbs, and Ubers of this world were all borne of innovation. Now, the challenge that all of these companies—and your company too, no doubt—face is to continue that innovation in order to maintain or further advance their position in their respective markets. Innovation can’t be a one-time affair; it needs to be part of the company’s DNA.
You also know that innovation doesn’t always come that easily.
That’s where design thinking comes in.
