How to Use an Affinity Map to Organize Research

Resource: UserTesting.com

When it comes to categorizing information, nothing is obvious. The way you perceive one bit of information can (and often will) differ from the next person. Why? Well, explaining that is difficult because it’s a bit like trying to explain how your brain works. Rather than getting to the bottom of neurons and synapses, UX researchers came up with a method for categorizing and sorting information using an affinity diagram, called affinity mapping.

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Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

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