Putting Personas to Work in UX Design: What They Are and Why They’re Important

Source: Adobe XD

You’ve likely heard the term user persona before, especially if you’ve worked in user experience design. User personas are a commonly used tool in UX design. At their core, personas are about creating products with a specific, not generic, user in mind. The usefulness of personas in defining and designing digital products has become more widely accepted in the last few years. Properly used, this tool can supercharge a designer’s work.

In this article, we’ll talk about the importance of personas, and how to create one.