The Practical Guide to Empathy Maps: 10-Minute User Personas

Source: Studio, by UXPin

Where does the empathy map come in?

UX designers know better than anyone — it’s what’s inside that counts. As in, the user’s thoughts and feelings, and how those affect what they say and do.

When created correctly, empathy maps serve as the perfect lean user persona:

• They quickly visualize user needs (especially to non-designers)

• They fit perfectly into a Lean UX workflow as a starting point for user knowledge (you’ll build more as you prototype and test)

• Because they’re quick to create, they’re easy to iterate as you revise assumptions based on real data

• They prime stakeholders for your design ideas since they’ve thought beyond their own experiences